FTC tackles Green washing

The FTC is taking a look at updating its guidelines around false or misleading claims in the green or sustainable arena. ¬†Kmart was busted for calling one of its products Biodegradable, when it in fact was not. ¬†Other misleading claims like “50% more recycled content!” that really mean an increase from 2% to 3% are also being reviewed.

It would be interesting if we could get a standardized ¬†nutritional facts type of labeling so consumers could compare products just like we do in the grocery store, at a glance: “hey, this one’s the same but has twice the sugar and half the protein” could also be: “They’re the same price but this one has 80% post-consumer content and the other has none.”

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