FTC tackles Green washing

The FTC is taking a look at updating its guidelines around false or misleading claims in the green or sustainable arena.  Kmart was busted for calling one of its products Biodegradable, when it in fact was not.  Other misleading claims like “50% more recycled content!” that really mean an increase from 2% to 3% are also being reviewed.

It would be interesting if we could get a standardized  nutritional facts type of labeling so consumers could compare products just like we do in the grocery store, at a glance: “hey, this one’s the same but has twice the sugar and half the protein” could also be: “They’re the same price but this one has 80% post-consumer content and the other has none.”

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